On Jan. 1, 2014, the next phase of the Affordable Care Act, sometimes referred to as Obamacare, goes into effect. That phase of the landmark healthcare reform includes one of the most controversial parts of the legislation: the individual and employer mandates. Next year individuals will be required to have health insurance, and businesses with [...]
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Stop Focusing on Time Management; Focus on Creating Value Instead
“Time is what we want most, but what we use worst.” -William Penn Time is an incredibly powerful thing. Sometimes it flies by us so quickly that we don’t even notice that it went; other times it’s slower than a snail in molasses. Time is elusive, it’s mysterious, and it’s the one thing small business [...]
The 3 Biggest Mistakes Small Business Owners Make with Their Signage
In the sign industry, we tend to see small businesses struggling with how to properly incorporate signage into their retail locations, office buildings and service vehicles. Sometimes it’s because signage is an afterthought in an already overwhelming day. Other times, it’s because owners don’t fully understand how signage impacts their businesses. Whatever the reason, many [...]
Latino Business Owners are Fueling Small Business Growth, But Challenges Loom
Did you know that companies launched by Latinos comprise one of the fastest growing segments of U.S. small business? Estimates suggest that by the end of the decade there could be as many as 12 million small businesses owned by Latinos. But, underscoring this rapid growth, Latino small business owners face significant challenges. Of over [...]
How PEOs Are Saving Small Businesses Time and Money
When you’re a small business owner, you’re always busy. You’ve got to manage the daily operations of your business. You’re responsible for your employees. You need to keep current on the trends in your industry, make long-term strategic development plans, and implement tactics every day. And, this comes on top of all the responsibilities and [...]
Simple, Low-Cost Back-up Solutions for Your Business Data
Last Sunday marked the Third Annual World Backup Day. For those of you who are not familiar with this other holiday, World Backup Day got its start on Reddit back in 2011, and has since been embraced and promoted by the tech-lovers the world over. If you didn’t join this mass data backup movement, then [...]
Where Many Businesses Are Going Wrong With CRM
Customer relationship management (CRM) is hardly a new concept. It’s been around in some fashion for as long as there have been companies. But, a series of technological advances over the past decade has turned CRM into a sophisticated, cutting edge approach to business. Many companies, however, are not taking full advantage of this powerful [...]
The Skinny on Using Crowdsourcing for Your Business
Of all the marketing buzzwords that have been floating around cyberspace over the past few years, crowdsourcing (and all of its “offspring”) has to be one of the most alluring to smaller companies and solo entrepreneurs. The basic idea behind crowdsourcing is certainly promising enough: ask a number of people for their input free of [...]
Facebook Vs. Google AdWords: Where Should You Be Putting Your Marketing Dollars?
As a small business owner working with a limited marketing budget, should you choose to invest in Facebook advertising or stick to the tried and true, Google Adwords? At first glance, with over a billion active users, an advertiser-friendly layout, and…
