Well-trained employees are happy and productive employees. Plus, they will eat, sleep, and breathe your company if you ask them to.I know. Employee training isn’t cheap. But I also know that the positive impacts are worth every penny.Well-trained emplo…
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4 Reasons to Launch in Las Vegas
Haven’t considered the “Entertainment Capital of the World”? Maybe you should–the economics work in your favor.The casinos! The shows! The low taxes?The strip may get all of the attention in Las Vegas, but for start-up founders, the real attractions a…
5 Biggest Threats Start-ups Face Now
The Alternative Board, a peer coaching network for business owners, surveyed 300 of its members. Here’s what’s keeping them awake at night.There are a lot of ways for a fledgling company to falter in its early days. Too many unique obstacles to name, I…
Getting to Market: 4 Crucial Steps
Coming up with a great idea is only the beginning. Bringing it to market successfully is a whole other challenge.You may have figured out what you need to build your business, but bringing it to market is an entirely different challenge. After all, no …
How to Validate Your Start-up Idea
Will that brilliant business idea really take off? Here are five ways to test it–before you invest too much time and money.At my marketing agency, Ciplex, I deal with a lot of clients who hire us to build a website for their business idea–based solel…
The Truth About the Office Wallflower
He never speaks up in group meetings and cringes when invited to after-work happy hours. What’s the problem? Maybe it’s you.Introverts could be the secret weapon to your success–if you know how to work with them. Before I get to the how-to part of thi…
7 Strategies to Build the Perfect Website
Step 1: Don’t do it yourself. Go to a great Web design firm, and then follow these tips to make sure it’s a happy collaboration.I’m going to go out on a limb here and assume that if you clicked on this article, you’re probably not the one who’s going t…
Start-up Funding: Where to Start
What’s the best source of capital for your company? Every option comes with pros and cons, so weigh them carefully.My digital marketing company recently decided to start mentoring other start-ups. I’ve done a bit of this informally over the years but I…
5 Things Disruptive Start-ups Do Well
Some entrepreneurs think it’s crazy to go after an industry dominated by big players. Not this guy.Lately, I’ve been fascinated by a start-up called Pheed. The self-made and self-funded company is trying to do something few start-ups successfully attem…
4 Rules to Build a Company You Can Sell
A seasoned entrepreneur offers his best tips to get to an exit. A good first step: Give up the idea that you’re building the next Facebook.Around this time last year, ShareFile founder Jesse Lipson was in the middle of a big transition. He did what man…
