Contests and competitions offer an excellent way for your business to get publicity, build brand awareness, and interact with other small-business leaders. Even if you don’t win a prize (such …
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How to Improve Your Product or Service
In a tough economy, some small-business owners try to boost sales by rethinking their marketing campaigns, while others concentrate on increasing customer loyalty. Yet they often overlook opportunities for growth …
Does “Made in the USA” Increase Sales?
Just because Apple is based in the U.S. doesn’t mean its products are manufactured here. In fact, the company’s ultrapopular iPhones and iPads are made in China. That’s true of …
QuickBooks Blogs That Can Help You — 08.12 Edition
Resources for learning about QuickBooks abound — and many of them are free! Here is a list of some recent blog articles that may be of value to you if …
The Etiquette of Asking for Referrals
Word of mouth remains the strongest form of advertising. In a recent Experian study, 54 percent of consumers said their purchase decisions are influenced by recommendations from someone they know. …
What You Need to Know (and Do) about Embezzlement
If you’ve ever talked to business owners who’ve dealt with embezzlement, you likely detected their astonishment that the perpetrator was someone they trusted. That’s what makes the crime so heinous. …
How to Protect Your Small-Business Assets
You’ve spent years of your life building a successful small business. How do you protect your operation from being destroyed by legal proceedings, natural disaster, or even sudden death? The …
4 Ways to Promote Employee Fitness
Implementing a fitness program for employees may not top your to-do list; however, not encouraging an active workforce could cost you more than you figure. In fact, finances are the …
How to Spy on Your Competitors (Without Them Knowing It)
If you want to stay at the top of your field, it’s important to keep a close eye on what your competitors are doing. But how do you track their …
How to Convert a New Customer into a Repeat Customer
Acquiring a new customer is six to seven times more costly than retaining an existing one, reports Flowtown, a company that specializes in small-business marketing strategies, tools, and tactics. Thus, …
