Creating and nurturing relationships are at the core of every successful business. Done properly, networking can be the catalyst for creating new relationships. Typically, you think about networking for business development, but keeping your network strong can pay off in other ways. During the first four years of our existence as a strategic marketing firm, [...]
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A Facebook Recruiting Success Story: PJ McDermott Glennon Strengthens the Right Source Marketing Team
When we began recruiting for an Account Director three months ago, we decided to be open-minded yet highly selective about the candidates. We knew we needed someone with years of strategic marketing experience, as the success or failure of client engagements would be highly dependent on this person’s ability to develop and implement strategic marketing [...]
Seven Key Questions Marketing Consultants Must Ask Their Clients
During a successful career that extends beyond three decades, I’ve owned and operated media companies, advertising agencies and marketing consulting firms. During this time, I’ve seen that the best sales and account managers I have worked with treat initial interactions with prospective clients as fact-finding missions rather than sales pitch opportunities. The key to being [...]
Could Your Business Benefit From Marketing Automation Software? The Top 6 Questions to Ask Yourself
Marketing Automation software is on a tear right now, and for good reason. Organizations that deploy marketing automation can more effectively move leads from the top of the sales funnel through to leads that are more inclined to buy at the bottom of the funnel. The software scores each prospect based on a variety of [...]
Content Marketing’s Many Moving Parts (And the Master Technicians Who Keep Them Working Smoothly)
Can you think of a message, webinar invitation, white paper or eBook download offer that really hooked you? Were you curious? Did you want to keep reading? Share, discuss and save it? Did you finally decide to buy? If so, that’s powerful content marketing in action. There are lots of definitions for content marketing, but in essence it [...]
How Traditional Media Companies Can Conquer the Digital Wave
I recently returned from addressing the Media Financial Management Association conference in Las Vegas. Despite the festive diversions outside the conference center, the audience of executives from traditional media companies—newspapers, radio stations and TV—were all anxious about the same challenge: how to integrate digital marketing services with their traditional offerings. Consumers and businesses have more [...]
When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail
Author’s note: Effective content marketing planning is one of the biggest issues many of our clients deal with. This post expands on Mike Sweeney’s very popular January 2012 post on planning: 12 Questions That Should Guide Your Content Marketing Plan. We see plenty of companies that appear to have jumped into content marketing without a [...]
Groupon, Living Social, Google Offers: Should You or Shouldn’t You?
Everybody likes to get a good deal, and it seems like everywhere you turn, there is another company that’s making it easier for businesses to create and distribute special offers. The question is whether discounting your products or services is in line with your overall marketing strategy. Let’s look at the good and the bad [...]
Every Story Tells A Picture Don’t It?
Great storytelling truly paints a picture of your business: I believe in the title of this post, it’s not just a play on the old Rod Stewart tune, “Every Picture Tells a Story.” If the picture is vivid enough, it will resonate with your audience, influence their opinion of your company, and ultimately increase their [...]
