Does this happen to you? You and your team get fired up about your new content marketing strategy. For the first few weeks, you’re all busy, creating high quality, precisely targeted content and sending it out through all the relevant channels. It starts to pick up some momentum but doesn’t spread as quickly or convert [...]
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When the Apple Falls Too Far From the Tree – 10 Conversion Mistakes Being Made by the Tech Giant
Steve Jobs steered Apple to success with his obsession with perfection, such as limiting how many screws should be in a laptop and taking six months to finally sign off on the scrollbars for Mac OS X. Yes, Apple certainly committed itself to create innovative products, but its website could use a little work. To [...]
Dealing with Social Media Criticism: Deflect, Defy, Defend?
A tag cloud for an unnamed airline – Photo credit: Brian Solis From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone in the social sphere who will listen. But whether you’re a Fortune 500 CEO or part [...]
10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)
The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to get an MBA. The MBA will teach you the principles behind running both young and mature companies, how to avoid mistakes and even the theory needed to build a profitable brand. What’s interesting is that [...]
The Startup’s Guide to Facebook Fan Pages
In spite of their IPO flop, Facebook is still a powerhouse. It can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part of every startup’s marketing plan. And with the new Facebook fan pages design, you [...]
The Only Innovation Guide You’ll Ever Need
Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product? Or, do you ever wish that (because of your innovation), your company would rise in value so fast that the world’s biggest social media network would [...]
5 Things to Do If Your Competition Is Making Your Life a Living Hell
Wouldn’t it be great if you could live in a world where you didn’t have any competition? Where you ran your business and made money hand over fist, slept great at night, and enjoyed long holidays and weekends? But life’s just not that way, is it? And if you are in business long enough, at [...]
This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer Retention
Are you up against competition that has deep pockets and can outspend you using traditional advertising methods? Does it seem like a losing battle to go head-to-head with them to get new prospects? Particularly for startup companies, using traditional advertising and marketing methods can get expensive…especially if you’re up against an established company with more [...]
20 Bonehead Marketing Mistakes You Must Avoid
Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a lot of business owners think those results would be awesome, especially on a [...]
The 5 Surprising Factors Behind the Most Shared Tweets (and How to Use Them)
Would you like to know what goes into creating the most popular and successful tweet? And would you like to know how to use that information to write your very own tweets so they get shared a lot? Well, now you can. Researchers from a new study called “The Pulse of News in Social Media: [...]
