The other day my friend Amber vented a little on Facebook, and posted the following update which very politely expressed her displeasure with a local business that she had contacted, and which failed to get back to her: Her update sparked quite a discussion, and while I don’t know the particular business in [...]
Category Archives: Blogging
5 Ways to Get the Most Out of Good Content
Getting good content is difficult enough. It often needs to come from a professional SEO writer, not just a professional writer, and that comes at a cost. However, what does a business do once the content’s there? It can’t promote itself, and this will take some Web savvy. Otherwise, it’s a complete waste of money and that’s something no business wants. Below are some tips.
5 Ways to Get the Most Out of Good Content
1. Use Analytics
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7 Things I Did Not Know About Writing Before I Started
I remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. Then one day I decided that writing articles would be a good way to build my business, so I just started writing and a funny thing happened. The practicedContinue Reading
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7 Things I Did Not Know About Writing Before I Started is a post from: Small Business Marketing Blog from Duct Tape Marketing
Blog Comments and Pingbacks Explained
A pingback is very similar to a wombat. Both are tiny and mostly harmless. And should you run across one, you may not know what to do with it. Same thing with blog comments. Unless your blog is wildly popular, you may not get even one comment in a month of posts. If you’re getting [...]
Social Marketing is Relationship Selling
Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was [...]
Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right
As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging. According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to [...]
If I Were Starting Social Media from Zero
A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence [...]
Social Media is Still Uncharted Waters
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply [...]
How Great Business Writing Gets Done Quickly
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Steve Aedy – Enjoy! Great writers know a thing or two about how great writing is done. After all, that’s their job. For you, the business owner or marketer who needs to do some writing, it’s helpful to know what countsContinue Reading
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How Great Business Writing Gets Done Quickly is a post from: Small Business Marketing Blog from Duct Tape Marketing
