imageWhat differentiates a commodity from a brand is that the latter focuses on a very important thing: added value. This does not only refers to the competitive advantage of the product itself but to its intangible traits that somehow enhance a consum…
Category Archives: Customer relationship management
Still Working on that Elevator Pitch?
An elevator pitch is an overview of an idea, product or service that a person gives to another person or an audience to get the conversation started. The time duration for an elevator pitch varies from just 30 seconds to two minutes. Make sure your audience understands what you are talking about and what’s in it for them in the … Read more
Five Customer Relationship Management (CRM) Trends That Will Impact Your Small Business
Discover five CRM trends that every small business owner should consider when marketing and selling products and services.
Why Introverts Get More Sales
Introverts can be extraordinary entrepreneurs. Here are a few personality traits that set them apart from their more outgoing counterparts. One summer while in college I took a sales job to pay the bills. I was painfully shy and terrified of the prospect of meeting new people, but I needed the money and decided to [...]
Where Many Businesses Are Going Wrong With CRM
Customer relationship management (CRM) is hardly a new concept. It’s been around in some fashion for as long as there have been companies. But, a series of technological advances over the past decade has turned CRM into a sophisticated, cutting edge approach to business. Many companies, however, are not taking full advantage of this powerful [...]
Add Social Media to Your Customer Relationship Management Efforts
Do you use Twitter, Facebook, Pinterest, or other websites to stay in touch with your customers? If so, it’s more important than ever that you integrate social media capabilities into …
Put Cloud CRM To Work For Your Small Business
Customer Relationship Management also known as the CRM is in general a model that is required in order to administer a company’s interaction with customers. The customers included in this category are both the present clientele as well as the future …
What is CRM’s role in small business?
CRM stands for customer relationship management software. It’s a software designed to attract and retain customers in business. About CRM software and their role in small businesses There are many different CRM software available in the market. CRM is indispensable to all businesses including small businesses. If you are a small business owner, you can use any one of the … Read more
Interview: Unifyo CEO, Benjamin Wirtz Talks Improving Customer Intelligence for Small Businesses
Learn how Ben and his co-founders launched their CRM software startup and why he believes every relationship matters.
4 Ways to Keep a Small Company Culture as Your Business Grows
How to keep a startup culture as your business becomes more successful.
