A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence [...]
Category Archives: digital marketing
Keynote Presentation: Digital Convergence of Public Relations & Marketing
Today I’m giving a keynote at the sold-out Communicator’s Conference in Portland, Oregon to 270 or so PR and Communications professionals. The colliding or collaborating (depending on your situation) worlds of digital marketing and PR have left a lot of ambiguity about roles, goals and responsibilities between these 2 very important groups. In this presentation [...]
Where Interactive Marketing is Going
Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing makes up for 15% of all …
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7 Things I Learned about Digital Marketing from Claude Hopkins
For those of us working in the digital marketing realm, you probably operate on the assumption that we are trailblazers – and to be fair, we are. You might be surprised, as I am, to learn that the basic principles that govern our industry are old hat. Enter Claude Hopkins, a man who pioneered the concept of advertising as we …
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Do You Have The Correct Address?
On any given day, your customers and prospects hop on to their favorite search engine and type in that all important SEO phrase and your business pops up in the top spot. Great right? Or is it? What happens when they find your business at the top of their search result and click on the link for [...]
Digital Marketing Growth Opportunity is Knocking: Are You Answering?
Since 2001 our “practice what we preach”, digital marketing and PR agency at TopRank has experienced growth every year. Like many frugal and efficiency focused businesses, we’ve been conservative about business operations, taking on zero debt and running pretty lean. All of our marketing (and most PR) is inbound. We do not employ dedicated sales people or [...]
Digital Word of Mouth: Consumers Have Unprecedented Access, Here’s How to Manage It
Engagement isn’t about “pouring” your message. Instead, it is more about being present in the conversation when your consumer wants to have it, not when you want to share it.
Make the Most of Your Content With a Content Strategy
We all know that content is King when it comes to online marketing. As such, I wasn’t surprised when Econsultancy’s recent Content Marketing Survey reported that 90 percent of digital marketing professionals plan to ramp up their content development over the next 12 months. What I wasn’t expecting to see, however, is that less [...]
Make the Most of Your Content With a Content Strategy is a post from: She Takes on the World
How to Create Content Readers Want to Engage With
The most effective way to create content readers want to engage with is to create content that activate the frontal lobe of the cerebral cortex, the curious and problem solving part of the brain. Readers should always respond or ask questions after they read your content. Your readers should clearly understand what you wish to say because it decides the …
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40 Online Advertising Terms Every Entrepreneur Should Know
If your small business plans on utilizing, or is already engaged in, online advertising here are forty basic terms that every entrepreneur should know.
