The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those [...]
Category Archives: engagement
Connected Economy Alignment is Value
In this connected economy, the challenge is not connectivity – but alignment. If you look for differences you will find them; and if you seek alignment, cooperation, and collaboration, you will find that too. This is why learning to effectively manage your business networks is without question the key to your business success. Alignment is [...]
5 Tips for Using LinkedIn Contacts
LinkedIn is in the process of rolling out LinkedIn Contacts. In addition to several new features that are giving it a new look and feel – if offers enhanced functionality for better managing your relationships and social engagement. There is no question that all of the major social networks want you to use their service as your social [...]
Employees Will Tell Us How to Keep them Engaged: If We Listen
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Today’s hard-working employees often struggle, they have real pain at times on the job, and most of them are working their butts off to succeed. As leaders, it’s our job t…
Engage Customers in Real-Time to Speed Execution
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Author Ken Blanchard is famous for saying, “Feedback is the Breakfast of Champions.” When businesses apply this sage advice to customers, it can improve customer experienc…
Advertising That Enhances the Media Experience Works
Advertising (especially digital) has earned a reputation as something interruptive, and therefore, unwanted. Selling earned the same reputation back in the days of the stereotypical fast talking salesmen. In both circumstances, the problem was not with the medium for communicating the message – it was the message itself. While social media has in many ways [...]
Memorable Marketing Content is Original, Fresh, and Personal
The practice of repurposing marketing content across multiple channels seems to be not only acceptable, but one that many online marketers encourage. Is repurposing marketing content really a good idea on a web that is rewarding original work? Google Authorship in particular, as well as the periodic freshness updates by the search engine giant, all [...]
Google+ Goes Big and Bold
It is clear that Google+ is not sitting back waiting to see what Facebook does next. On the contrary, they are making bold moves. The recent redesign of Google+ promises to take it from an identity service to a true social destination that now boasts 500 million users. In the meantime, Facebook continues to roll out [...]
Why I Write
Writing for me is a process of going to a place that is uniquely personal to create something of value. Meditation accomplishes the same thing, but how it works to manifest physical reality from thoughts is not as obvious. That said, I find it interesting that many of the writers I know also meditate. Writing is [...]
Beyond the Facebook Wall: Small Business and Online Engagement
When I saw the comic on communication that Jeff Burkholder drew for me yesterday, it got me thinking about how we communicate, or not, both as individuals and businesses. Many of us have used online communication as a replacement for personal, face to face communication. In the business world, when we talk about social media, [...]
