Category Archives: Interviews

Patrick Tripp of Adobe: Email Leads in ROI in the New Marketing Frontier

Before she wrote about Leaning In, Facebook COO Sheryl Sandberg famously declared the end of email at Nielsen’s 360 Consumer Conference in 2010. But, according to Domo.com, more than 204 million emails are sent each minute in 2014. Contrast that to 2.4M Facebook shares and 277,000 tweets a minute, and you can easily see how …

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A Practical Approach to Content Marketing Success – Interview with Mark Schaefer

Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing. He’s written the world’s #1 best selling book on Twitter, The Tao of Twitter, as well as several other books including Return on Influence. He publishes one of the most popular [...]

Content Marketing Interview with Brian Kardon CMO of Lattice Engines – Strategy to ROI

What if you could tap the mind of a CMO who’s led marketing organizations at companies like Eloqua and Forrester Research to capture insights about content marketing strategy and ROI? That’s a big “what if”. Well my marketing friends, today is your content marketing birthday because today we have with us Brian Kardon, CMO at Lattice Engines. [...]

Content Marketing Interview with Jascha Kaykas-Wolff CMO of BitTorrent

The power of storytelling in content marketing is unmistakable. But what is there beyond storytelling? That’s a key question being asked and answered at the upcoming Content Marketing World conference Sept 8-11th in Cleveland. To offer insights into the advancing world of Content Marketing, CMI and TopRank Online Marketing have collaborated for the 3rd year in a row [...]

CEO of @PipelinerCRM: Sales is About Process & People Not Data Mgmt

Today’s savvy, tech-driven customers have taken complete control of how they select products and services they end up buying. In most cases, they have made their decision before they talk to the vendor they choose. Which means many sales people are being shut out of the decision making process altogether. Nikolaus Kimla, sales process expert …

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Seller Of The Week: Teaglad – More Than Just A Tea, It’s Health In A Teacup

Are you a tea lover, looking for a more healthy option for tea then check out Teaglad.

Teaglad is an eCommerce store owned by Alfred Mai that sells Matcha green tea that they claim to be the healthiest tea on earth that contains 137x more antioxidants than regular green tea.

“Teaglad was founded based on a realization that finding high-quality specialty tea was much harder than it needed to be. As the popularity of tea is growing, we don’t want to capitalize on a trend, but instead we want to ensure that people who do join the tea movement pick the best choices for themselves.”

All Teaglad products come from actually where they originate like their Matcha green tea comes from the heartland of Japan.

Well, talking about the benefits of the Matcha green tea from Teaglad, it helps one:

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Seller Of The Week: MONDAYS – Creating One Of A Kind Creamic Products

If you love ceramic products then meet Jennifer Fiore and Nina Lalli from MONDAYS, two friends who, few years ago, met by chance in a Monday night ceramics class and immediately shared their love for clay and ended-up launching MONDAYS a line of functional ceramics.

At MONDAYS, you’ll find all sorts of ceramic products like tableware and planters and vases handmade in the duo’s Brooklyn-based studio.

The best part about the MONDAYS products is that no two products are exactly identical and you might also find a few imperfections here and there that you won’t find in the machine-made ceramics. The products are also lead-free and food-safe (unless mentioned in the description).

To know more about MONDAYS, read on our exclusive interview with the duo.

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Artist Of The Week: Destin Sparks – A Photographer Who Adds Art To Photographs

A photograph can capture a moment forever. A good photograph is the one which conveys the view of the photographer. It is the reflection of how the photographer views the scene before. A good photograph talks. There are many technicalities involved in photography which enables the photographer to come up with what exactly is desired. What could be more beautiful to click than Nature? Destin Sparks, a talented multi award-winning landscape photographer leaves no stone unturned to get perfect shots of mother nature.

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Sam Mallikarjunan of HubSpot: 60% of Ecommerce Marketers Aren’t Measuring the Fundamentals

With Google’s recent acquisition of shopping analytics firm Rangespan and the announcement of ecommerce juggernaut Alibaba’s IPO plans – alongside Amazon.com’s seemingly daily announcement of big news – the world of ecommerce is changing rapidly. Sam Mallikarjunan, head of eCommerce Marketing for HubSpot, shared with me his thoughts on what’s going on in the space, …

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Start-Up Of The Week: Ideas To Steal – A Place Where Your Creative Ideas Get A Second Chance

Remember the awesome advertisement ideas we featured in one of our previous posts, and mentioned that they were all obtained from ‘Ideas to Steal‘? Could you believe that the cool ideas we are talking about could actually have been rejected at the first place. Yes, most of them were! But thanks to the mind behind ‘Ideas to Steal’, the amazing idea did not go missing.

The website is a boon to the ones who want to see their ideas transformed into reality but can not find the way to it. This is what the makers have to say on their website, “And then we thought: why not turn two negatives into one positive and help each other out? So we created this website where advertising creatives can post their unwanted but nevertheless brilliant ideas and allow fellow creatives (or even account handlers or clients for that matter) to steal them for a chance to actually make them happen.”

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