Category Archives: lead nurturing

3 Simple Steps for “Makin’ It Rain” On Your Website

Written on March 7, 2013 by in Aaron Houghton, lead generation, lead nurturing, Referral Marketing, Selling

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Aaron Houghton – Enjoy! The term rainmaker is often used to describe highly productive members of sales teams. These individuals have a special talent for communicating the value a business’ products provide. What impact would adding a new rainmaker have onContinue Reading

3 Simple Steps for “Makin’ It Rain” On Your Website is a post from: Small Business Marketing Blog from Duct Tape Marketing

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6 Ways to Uncover Highly Targeted Referral Prospects

Written on January 17, 2013 by in lead generation, lead nurturing, Matt Anderson, Referral Marketing

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Matt Anderson – Enjoy! One of the most important elements of getting more highly targeted referrals is to make it EASY for others to open the right doors by being crystal clear about what you want. Stop saying “if youContinue Reading

6 Ways to Uncover Highly Targeted Referral Prospects is a post from: Small Business Marketing Blog from Duct Tape Marketing

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Make Any Business Extraordinary Using EST

Written on September 6, 2012 by in Lead Conversion, lead nurturing, Marketing Plans, Marketing Strategy, Mike Michalowicz

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Mike Michalowicz – Enjoy! The London Olympics were nothing short of amazing.  Top athlete after top athlete trying to outdo each other.  Just like to business going to head, there is only going to be one gold medalist at the end of [...]

Make Any Business Extraordinary Using EST is a post from: Small Business Marketing Blog from Duct Tape Marketing

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Could Your Business Benefit From Marketing Automation Software? The Top 6 Questions to Ask Yourself

Written on June 28, 2012 by in Customer relationship management, lead nurturing, marketing automation, marketing automation software, Marketing Strategy, sales funnel, sales leads, should you use marketing automation software?

Marketing Automation software is on a tear right now, and for good reason. Organizations that deploy marketing automation can more effectively move leads from the top of the sales funnel through to leads that are more inclined to buy at the bottom of the funnel. The software scores each prospect based on a variety of [...]

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