Send to Kindle When I publish a blog post, the large majority of the traffic comes on the day of publication, mostly because that’s the day it’s fresh, and there is a lot of sharing across social platforms, as well as fresh delivery via email and RSS feed. But every once in awhile I’ll have [...]
Category Archives: Main Posts
6 Digital Growth Areas for Small Businesses in 2013
Send to Kindle I was reading Geoff Livingston’s blog yesterday about a study on the State of Digital Marketing for small and medium businesses, which was put out by a client of his, Vocus. The study offered a number of insights into how these businesses are using digital marketing. Since this is National Small Business Week, [...]
Post-Father’s Day Social Media Reflections
Father’s Day is winding down as I write this, and honestly, I had other things to write about, but a full day with my family sapped my energy, and my get-up-and-go apparently got-up-and-went. So I thought I’d reflect a bit on some of the things I noticed happening online for Father’s Day. Like [...]
The Social Life of Frank & Linh: Now in Enhanced 3-D!
Send to Kindle Check out more of Jeff Burkholder’s work at Zoidland and The Ouro Bros.
Friday Blogging Experience: Favorite Urban Legends
We’ve all heard them: those stories that are told about scary and horrifying things that supposedly happened in our neck of the woods. But under more scrutiny, it turns out that most of them never happened, and most of them are being told in other localities as well. All areas have their own [...]
Necessity, Niches, and Your Small Business
I want a garden. Well, I want a vegetable garden. We already have flower and plant gardens, but you can’t eat those. The problem is that while we have the space, we also have Shadow. I’m convinced that without barbed wire and electrified fencing, any attempt at vegetable gardening will be futile as [...]
Why Small Businesses Shouldn’t Give Up on Location Based Marketing
Send to Kindle To date, the location based marketing boom doesn’t seem to have developed as promised. No one seems to be talking too much about Foursquare and other location based social platforms, and from what I’m witnessing online, and in conversation, very few businesses are paying attention to location based services. The general consensus [...]
The Problem With Buyer Personas
When my kids were younger, and they were misbehaving either by doing something they shouldn’t be or not doing what I asked them to do, I used to tease them by comparing them to their perfect brother, Hector. If I asked my daughter to get me something, and she didn’t, I would respond, [...]
Your Team is Bigger Than You Think: Small Business and the Collaborative Economy
Send to Kindle There’s been a lot of talk lately about what has become known as the collaborative economy. In short, it’s an economic model, that leverages communities or crowds to rent, share, swap, barter, trade, or sell access to products or services. In other words, consumers pool their resources in order to benefit everyone [...]
The Social Life of Frank & Linh: Big Brother is Watching…
Send to Kindle Check out more of Jeff Burkholder’s work at Zoidland and The Ouro Bros.
