Category Archives: Marketing

IKEA Is Opening a Pop-Up Café That Serves Breakfast in Bed

The café, in London, will seat diners in Ikea beds.

Is Your Marketing Really Working? 5 Simple Steps To Find Out

Many entrepreneurs aren’t sure how to gauge which marketing tactics actually deliver results or how to get the most out of their marketing investments. Here’s a simple five-step process to find out.

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.

Creating the Mindset For Growth

James Currier is one of those guys who flies under the radar, but accomplishes a lot. He began as a venture capitalist in the 1990’s, and later started a few of his own companies, all of which scaled to a significant amount of users. In 1999, Currier founded a company called Tickle, which grew to […]

How to Get in the Mind of B2B SaaS Customers

SaaS marketing is unlike any other type of marketing. Since this is true, we need to carry out this marketing according to the customer type we’re dealing with — SaaS customers. Who are they? What are they like? What do they buy? How do they think? That’s the metaquestion that I’d like to answer in […]

What We’ve Learned From Presenting Over 100 Webinars

We’ve done it! 100 webinars! That’s quite a milestone for us. It’s been an amazing experience, and we’ve learned a lot along the way. And so have our attendees! In today’s post, we’re going to share five of our most memorable webinars and the value we derived from each one. There are some extremely important […]

How to Leverage Your Product to Discover New Growth Channels

If you’ve done any research on how to grow a tech business, you’ve probably come across a guy named Ryan Fujiu. He has led growth at both and Lyft. Recently, he gave a talk at the 500DISTRO conference, where he discussed how to use product to grow through existing channels and find new ones. […]

How You Can Build an Email Marketing List as Quickly as Possible

According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI of any marketing channel. Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever. The question […]

How to Market to Customers When The Free Trial is Over

The free trial is a common SaaS marketing strategy. According to Totango, 44% of SaaS companies offer a free trial. But the strategy is only as good as how far it gets you — to the end of the free trial. What happens after the free trial? You can’t rely on the free trial alone […]

Using Storytelling to Engage and Persuade (Infographic)

We all seek out stories every day. We watch TV shows and movies, and we read books and newspapers to get stories. Even songs and advertisements tell stories. There’s no escaping it. Stories are part of our lives. And, as marketers, we use stories to help make our ideas stick. We create stories to help […]