Category Archives: Marketing

Ambitious Branding: How To Capture The Hearts And Minds Of Customers

When you want to capture market share and repeat customers on a tight budget it’s tempting to overlook branding as an expensive, non-essential marketing tool. But that would be a huge mistake!

Content Marketing Tools: How to Get Relevant Website Traffic

Listen to the Episode Below Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 18 of This Old New Business weekly business podcast with Jeff Korhan. Ian Cleary is best known as “the tools guy,” especially as it relates to content marketing and social media. […]

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Inhabit One Social Media Channel

Unless your company is a big brand, it’s unlikely your customers are scattered across multiple social media channels. Why not simplify your life and improve your marketing efforts by choosing just one? Consolidate Your Resources As social media continues to evolve, it is increasingly important to evaluate the respective channels and the allocation of your […]

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Marketing Materials: 5 Things to Consider Before Sending Creative to Print

Here are five things to consider before giving the okay to send a marketing project to print.

Email Marketing: 8 Practical Lessons Learned From Our Newsletter Redesign

Are you frustrated with email marketing? If so, you are not alone. These insights will get you real, actionable results.

Relationship Focused: How to Successfully Run Any Business

Listen to the Episode Below (0:31:08) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 17 of This Old New Business weekly business podcast with Jeff Korhan. Marty Grunder is the founder and owner of Grunder Landscaping, the largest company of its kind in Southwestern, […]

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4 Ways Your Startup Can Compete with The 800-Pound Gorillas

If you have a startup company with limited resources, you are probably wondering how you can ever compete with the 800-pound gorillas in your industry? I know I was when we launched our business at the end of 2013. My partner and I both had years of online marketing experience, but were limited with the […]

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How to Use Autoresponders to Accelerate Your Growth

You can define conversion any way you choose. Marketers, especially those with longer sales cycles, often elect to call an email opt-in a conversion. It’s not wrong to do so; but let’s face it, most of your email subscribers don’t give you a lot of their time, and only a few give you their money. […]

Value Your Fanbase: Marketing Lessons from Taylor Swift

Last week Taylor Swift pulled her music catalogue from streaming service Spotify. The merits of that decision are being debated in the media with regards to the future of the music industry, as well as the business brand of the artist, and of course, her fans. It turns out there are important marketing lessons to […]

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Content Strategy: Get Ready for The Next Generation of Social Media

Listen to the Episode Below (0:36:13) Download iTunes Stitcher SoundCloud Get Weekly Marketing Updates Discover What is New for Business Powered by Simple Podcast Press This is Episode 16 of This Old New Business weekly business podcast with Jeff Korhan. In this episode we chat with Rich Brooks. He is the owner of Flyte New Media, a digital […]

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