Category Archives: Marketing

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set so you could go one step further. It was about finding new opportunities and […]

Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year. Founded by …

Who determines absolute value?

Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors. In the past, a great brand could significantly [Read more...]

The post Who determines absolute value? appeared first on Drew’s Marketing Minute.

8 Fresh Customer Service Ideas Worth Stealing

Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that double as cameras ensure we have a continuous stream of ever more effective ways to complain. But, even today, customer service still is considered to be “revolutionary” and “proactive” if you just respond to customers […]

A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

Knock knock. Who’s there? Blippar. Blippar who? Blippar, a startup that spun out of a joke to amass millions of users and bring static content to life.  It wasn’t a knock-knock joke, but a silly challenge between friends that brought the queen on a ten pound note to life, which later would be developed into […]

The post A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar appeared first on Under30CEO.

Cater to How Customers Communicate for Greater Marketing Success

Your customers obviously share an affinity for your business and its goods or services, but they differ in how they communicate. Their methods these days include texting, email, phone, and …

How To Pick Fonts For Your Website

Ever thought about how fonts work? It seems like a bori […]

How a Duo Turned a Food Blog Into a Niche Retail Business

It all started seven years ago with a chance meeting on Thanksgiving in an Oakland, Calif., kitchen. Yoko Kumano, who lived in Tokyo at the time, and Kayoko Akabori, who …

What Can You Learn From Looking at The Data of Over 2.2 Million Email Campaigns?

Today’s post is from Campaign Monitor. It’s based on data they’ve collected from over 2.2 million campaigns delivered by Campaign Monitor. From their data set they have come up with some noticeable rules of thumb that may help you increase the effectiveness of your email marketing. Use these findings for navigation on what to test […]

11 Ways to Cultivate and Maintain Important Contacts through Email

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed […]

The post 11 Ways to Cultivate and Maintain Important Contacts through Email appeared first on Under30CEO.