Category Archives: Marketing

13 Online Marketing Blogs You Should be Reading (Infographic)

With so many out there, how do you know which ones are worth your time?

How to Turn Average Customers into Raving Fans

Do you want to turn your customers into enthusiastic brand advocates? Read on for simple tips on how to create delightful experiences for your customers.

6 Ways to Market Your Small Business for Less Than $100

For entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.

6 Awesome MailChimp Automation Hacks – Lead Scored Emails, Pre-Filled Forms & More!

For the last couple of years, I have been running marketing automation campaigns for large corporations and multinational brands that want to take their marketing strategy to the next level. The work involves advanced clustering and segmentation, automated email flows, social media integration, lead management, and other push and pull mechanisms for personalizing the brand’s […]

9 “Must Try” Marketing Tactics Used by the Biggest SaaS Companies

I’m fascinated by marketing and by SaaS — two of the main things I spend my time on. Both SaaS and digital marketing are always changing, developing, and surprising me. What I’ve observed in some of the biggest SaaS companies is a lack of willingness to innovate their marketing. But at the same time, I’ve […]

Top 5 CMO Mistakes & How to Avoid Them (The Mistakes, Not the CMOs)

Introducing the 5 most difficult jobs in America, according to Career Overview: Coal Mining President of the United States Alaskan Crab Fishing Mercenary Chief Marketing Officer (CMO) Confession: I may have bumped up CMO a few spots. OK, a few hundred spots, but that job is darn hard. (I’m blending CMO and Director of Marketing […]

10 Ways to Capture Email Leads Without Disturbing Your Visitors

Your email list is your biggest asset! Michael Hyatt, the “intentional leadership” author has built a multimillion-dollar business on the strength of his email list (115,000 and counting). (Source: His blog.) According to him and other industry experts, list building is the key to a regal online presence. But list building often annoys people. The […]

Accelerating Your Email Marketing Performance

Email marketing is a polarizing topic. Some marketers claim it’s dead, while others say it’s the most valuable channel available. Jeremy Smith would fall into the latter category. He points to the benefits of email marketing, calling it permission-based, direct and measurable. In this post, we’ll outline the benefits and some tips he gave marketers […]

How to Multiply App Downloads with One Simple Localization Test

As of last July, there was a combined total of 2.5 million apps in the Google Play App Store and the Apple App Store. The app stores get more and more competitive every year, and app publishers are using every available advantage to increase their downloads. Number of apps in each of the app stores, […]

Driving Sustainable Business Growth

Growth is a unique challenge. Knowing how and when to grow are just a few of the challenges young companies face. Three panelists at Airbnb recently chatted about these challenges. The panelists were: Annie Chang, who runs product at Homejoy. Sam Schillace, who is VP of Engineering at Box. Gustaf Alströmer is a product manager […]