Category Archives: Marketing, Branding, Sales, Advertising, eCommerce & Social Media

How Marketers Can Take Advantage Of Apple’s iOS 6

Well, we all know iOS 6 is here and now we have advice in how to best use it’s technology and features for our marketing campaigns. Excerpt:  How You Can Take Advantage Of iOS 6 To Improve Your Marketing Your … Continue reading

Deloitte | Retail & Distribution

For everyone in the holiday sales arena, particularly all of our retail small businesses. Articles Included – Insights Excerpt: No debate here — shoppers’ spirits are brighterDeloitte’s 2012 annual holiday survey: Omnichannel shoppers to spend 71 percent more on gifts than … Continue reading

Your Employee Is an Online Celebrity. Now What Do You Do?

Ok guys, here is your next problem!   What do you do about it? Excerpt:  A growing number of professionals are using social media to build a personal, public identity—a brand of their own—based on their work. Think of an accountant … Conti…

Google Is Testing Same-Day Delivery for Shoppers

Competition heats up with same day delivery in the works by major companies and retailers. Excerpt:   Google is now in the same-day delivery business. In San Francisco, some people affiliated with Google can buy a product, using their phones or ̷…

Building The Implicit Social Graph

This is a reprint from last year but well worth your read if you missed it.  The ranking for the search engine is imperative. Excerpt:  You can be certain Google is building an implicit social graph: “we studied the implicit … Continue readin…

Which Mobile Channel Will Reign This Holiday Season?

Want to put your efforts in the most popular mobile channels for the coming holiday season — read some study help in choosing. Excerpt:   This holiday season marketers are going to be using different mobile channels such as QR codes, … Co…

15 Fresh Resources for Increasing Ecommerce Conversions

Recommended for 15 resource links with good information each.  Website, retail, ecommerce — getting ready for the Holiday Season. Excerpt:  So apparently no one knows how to spell Ecommerce correctly (eCommerce, E-Commerce, e-Commerce, ECommer…

How to Increase eCommerce Conversions during the 2012 Holiday Season

Good detail and examples in this how-to article for all ecommerce. Excerpt:  Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays. Competition is going …

Demand and Sales Aren’t Equivalent – HBR

Good read sales management. Excerpt:  Steve Carlotti, CEO of the company where I work, likes to say: “Sales is what you buy. Demand is what you want. Growth comes from bringing the two together.” As companies try to exploit the … Con…

Google Plus: The Most Under-Appreciated Must-Use Social Media Tool

Using social media Google + ?   Want to know more “why” you should use it.  Check out this article from someone who approached it as “why”.  Interesting read. Excerpt: I have to admit I am a skeptical Google+ user. Coming &#…