Well, we all know iOS 6 is here and now we have advice in how to best use it’s technology and features for our marketing campaigns. Excerpt: How You Can Take Advantage Of iOS 6 To Improve Your Marketing Your … Continue reading →
Category Archives: Marketing, Branding, Sales, Advertising, eCommerce & Social Media
Deloitte | Retail & Distribution
For everyone in the holiday sales arena, particularly all of our retail small businesses. Articles Included – Insights Excerpt: No debate here — shoppers’ spirits are brighterDeloitte’s 2012 annual holiday survey: Omnichannel shopp…
Your Employee Is an Online Celebrity. Now What Do You Do?
Ok guys, here is your next problem! What do you do about it? Excerpt: A growing number of professionals are using social media to build a personal, public identity—a brand of their own—based on their work. Think of an accountant … Conti…
Google Is Testing Same-Day Delivery for Shoppers
Competition heats up with same day delivery in the works by major companies and retailers. Excerpt: Google is now in the same-day delivery business. In San Francisco, some people affiliated with Google can buy a product, using their phones or ̷…
Building The Implicit Social Graph
This is a reprint from last year but well worth your read if you missed it. The ranking for the search engine is imperative. Excerpt: You can be certain Google is building an implicit social graph: “we studied the implicit … Continue readin…
Which Mobile Channel Will Reign This Holiday Season?
Want to put your efforts in the most popular mobile channels for the coming holiday season — read some study help in choosing. Excerpt: This holiday season marketers are going to be using different mobile channels such as QR codes, … Co…
15 Fresh Resources for Increasing Ecommerce Conversions
Recommended for 15 resource links with good information each. Website, retail, ecommerce — getting ready for the Holiday Season. Excerpt: So apparently no one knows how to spell Ecommerce correctly (eCommerce, E-Commerce, e-Commerce, ECommer…
How to Increase eCommerce Conversions during the 2012 Holiday Season
Good detail and examples in this how-to article for all ecommerce. Excerpt: Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays. Competition is going …
Demand and Sales Aren’t Equivalent – HBR
Good read sales management. Excerpt: Steve Carlotti, CEO of the company where I work, likes to say: “Sales is what you buy. Demand is what you want. Growth comes from bringing the two together.” As companies try to exploit the … Con…
Google Plus: The Most Under-Appreciated Must-Use Social Media Tool
Using social media Google + ? Want to know more “why” you should use it. Check out this article from someone who approached it as “why”. Interesting read. Excerpt: I have to admit I am a skeptical Google+ user. Coming &#…
