Winning the game of organic search comes down to three essential activities. 1. Figuring out what to write about in order to rank well for your key terms – Keyword research 2. Figuring out what others are doing that currently rank above you – Competitive research 3. Figuring out how to build authority for yourContinue Reading
Winning the Game of Search with Tools is a post from: Small Business Marketing Blog from Duct Tape Marketing
It’s really tough choosing side dishes at the buffet. There’s an abundance of option, each with their own flavor. Your main course should be the most exciting thing on your plate, but side dishes are the complementary elements that complete the meal. They’re totally optional, but you get the best value from your buffet ticket [...]
Mark Twain said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” And that is the reason you need to craft, and then stick to, your brand message. Your message is what defines your brand. It should be built into all of your communications [...]
One of the greatest lead generation tactics around is the trusted referral. I mean, I know you know that, but what are you actually doing to take advantage of it? What are you doing to make certain that every single day dozens of unpaid sales calls are being made on your behalf? Sound intriguing? Co-marketing,Continue Reading
How to Generate 5 Times the Leads You Are Today is a post from: Small Business Marketing Blog from Duct Tape Marketing
It’s entirely possible that the title of this post is completely off. I mean, what I’ve really compiled is a list of the books on writing that I love the best. But isn’t that the thing about great writing – it allows us, compels us perhaps, to see the world through the eyes of aContinue Reading
The Best Books in the World on Writing is a post from: Small Business Marketing Blog from Duct Tape Marketing
People seem fascinated with routines – how other people get things done and the like. While you do need to develop your own way of getting it all done, it can be inspiring and reassuring to hear how others are doing it. (Yesterday I wrote – 7 Things I Did Not Know About Writing BeforeContinue Reading
How I Write and How I Decide What To Write is a post from: Small Business Marketing Blog from Duct Tape Marketing
I remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one. Then one day I decided that writing articles would be a good way to build my business, so I just started writing and a funny thing happened. The practicedContinue Reading
7 Things I Did Not Know About Writing Before I Started is a post from: Small Business Marketing Blog from Duct Tape Marketing
I cringe when I hear terms like “content marketing shop.” Shops are where you go to buy things—commodities. You can put the “things” in your cart, check out, and use them when you get home. Content marketing isn’t a “thing” you can put in your cart and start using right when you get back to [...]
I’ve said repeatedly that building a vibrant community is the most important objective of any business these days. While this may sound like some social media laced feel good sentiment it’s actually quite practical. Making your business customers, prospects, suppliers and partners feel like important members of a bigger community simply makes long-term business senseContinue Reading
How to Turn Your Best Customers Into a Growth Engine is a post from: Small Business Marketing Blog from Duct Tape Marketing
Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer. The notion mostly implies that you determine the makeup of a market that your business seems suited to attract. The thing that’s always bothered me about this simple approach is thatContinue Reading
Who Would You Choose to Be Your Customers? is a post from: Small Business Marketing Blog from Duct Tape Marketing
