Category Archives: Online

Is Online Sales Tax Inevitable?

The days of selling items tax-free online appear to be coming to an end. The U.S. Senate has approved an amendment to the 2014 federal budget that would require online …

Top Content Strategy Takeaways from Confab 2013 London—Day One

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption]

Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the co…

5 Start-up Ideas You Should Consider Getting Into

This article presents the five hottest start-up ideas based on IBISWorld’s 2013 list of fastest-growing industries in the United States.It’s no secret that a lot of industries nowadays sport a lot of potential especially for business-minded individ…

How Constant Contact Walks the Content Marketing Walk

Action-oriented Website Transforms Visitors into Buyers.

We’ve long been impressed with Constant Contact. Almost 5 years ago, we wrote about their excellent eNewsletter as an example of effective content marketing–that even small companies with low …

Why Your Blog Should be Your Top Social Media Tool

We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.

And that sounds an awful lot like social media in a definition that I saved and have embraced from Wikipedia several years ago:
Soci…

Timeless Social Media Wisdom from Winnie the Pooh

Written by Brian Adams. Via SocialMediaToday.com Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their

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How Content Marketing Wins Over The Most Brutal Business Buyers

Classic Truths about Skeptical Customers Remain Modern Business Realities Back in 1958,  McGraw-Hill created an ad that became legendary in the decades to follow  among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business

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5 Keys to Connecting with Your Customers on Facebook

It’s a lot easier than you might imagine.

Guest Post by  Craig Robinson, Editor-in-chief at Qwaya.com. 
As you enter the world of Facebook social marketing, you may worry that it will both complex and challenging. That concern deepens when you hav…

4 Free Online Learning Sites for Small Businesses

What could you learn that would help you run your business more intelligently? Whatever it is, if you have a computer with an internet connection, chances are you can find …

The Secret to Skyrocketing Sales by Turning Content into An Asset

Book Review–Brandscaping: Unleashing the Power of Partnerships.
Brandscaping, the terrific new book from Andrew (Drew) Davis describes a powerful but practical strategy to engage your customers over the long term with unique and compelling content. T…