The sales process is often referred to as a sales funnel. Why? Because you start with lots of connections and conversations with the hope that a select few will come out the other end of the funnel as customers. The mistake many business owners make is seeing this as one continuous process. They assume that activity anywhere [...]
Category Archives: sales funnel
Could Your Business Benefit From Marketing Automation Software? The Top 6 Questions to Ask Yourself
Marketing Automation software is on a tear right now, and for good reason. Organizations that deploy marketing automation can more effectively move leads from the top of the sales funnel through to leads that are more inclined to buy at the bottom of the funnel. The software scores each prospect based on a variety of [...]
