comScore reports that in April 2013 there were over 20 billion search queries and of the 13 billion+ handled by Google, 16% of daily searches have never been seen before. Each of those attempts represents buyers looking for solutions at the moment of need. Online marketers that take advantage of modern, scalable search engine optimization [...]
Category Archives: Search Marketing
Behind the Scenes of the New Facebook Graph Search
Facebook’s new Graph Search, the most recently introduced feature by Facebook, is the move towards a more graphical user interface. The new Graph Search tool that was incorporated few days ago started a new debate over its importance and drawbacks. Taking into account the surveys, polls and reviews, from various public reviews and discussion forums, this new graphical feature introduced …
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How Google Panda And Penguin Are Affecting The Web
The panda and penguin updates both shook the SEO industry. Intended to identify sites that provide spun articles, Google Panda and Google Penguin scanned the whole web, punished sites it found have copied or irrelevant content by pulling down their search rankings and/or suspending the sites Google AdSense accounts. However, these two Google soldiers have different functions and if your …
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Steven Yap of Google: Adjust Your Search Engine Marketing Strategy to Meet Consumer Needs
Until recently search marketing was the channel that many companies thought they had “all figured out”. As the online marketing industry evolves many are finding it difficult to move into the next phase, which includes cross-channel optimization. I recently attended a presentation from Steven Yap, Head of Emerging Products and Markets at Google where he [...]
How to Optimize Images for Search Traffic
The Internet, and how we use it, has changed a lot in just a few years. One of the changes, probably as a result of the increase in overall bandwidth available to users as well as the emphasis on visual content, is that images are now as important as text content. Unfortunately, a lot of us only know how to …
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