Send to Kindle I was reading Geoff Livingston’s blog yesterday about a study on the State of Digital Marketing for small and medium businesses, which was put out by a client of his, Vocus. The study offered a number of insights into how these businesses are using digital marketing. Since this is National Small Business Week, [...]
Category Archives: SEO
SEO Content Writing: Why Keywords Are Becoming Less Important To Ranking Well in SERPs
SourceGoogle's latest widely publicized algorithmic update — Penguin 2.0 took place on May 22nd. As with many of the changes that come along when the search giant does a major update, this one has brought about some changes that SEO need to be awa…
5 Factors That Affect Your Search Engine Ranking
When creating their website or blog, people tend to think about what they’re going to post on it, thus ignoring the search engine ranking aspect of it. And even if some people realize the importance of quality SEO, because of the huge number of webpages on the internet and due to the different obstacles which [...]
Opening Up Twitter Analytics to All – Smart Marketing Move ala Google
Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand. [...]
3 Facebook Hashtag Marketing Tips
The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those [...]
Four More Ways to Crack the Keyword (not provided) Code
Secure search now obscures up to 60% of search visits, making it virtually impossible to determine which keywords are driving your site traffic. Appearances of the dreaded (not provided) have been steadily increasing. Now the default Google Analytics reporting is nearly worthless for understanding the impact and opportunities for your SEO program. This has been [...]
How Personas Guide Meaningful Content Creation & Optimization
As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers. Behaviors that contribute to your business objectives like, sales, advocacy, sharing, referrals and repeat business might contribute to your understanding of an “ideal” customer that can be characterized as a persona: Admin [...]
How A Multilingual Search Marketing Campaign Can Go Wrong?
sourceMultilingual search marketing is the raging trend in the business world since the global economy is a large well knit unit today."Search Marketing" is an effective way to boost traffic and online presence from search engines, both throu…
7 Ways to Attract Lots of High Quality Links in the Age of Authority
Links back to your site from other sites give Google a potentially important signal – “Hey, I’m a human being and I think this is good stuff.” – that’s something Google can’t do with a spider and even better if the site in question is already known to Google as a trusted source. Links haveContinue Reading
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7 Ways to Attract Lots of High Quality Links in the Age of Authority is a post from: Small Business Marketing Blog from Duct Tape Marketing
5 Reasons Professionals Are Switching From SEO to Content Marketing
When you’re looking to acquire search engine traffic and get valuable links back to your site, responding by beefing up SEO might feel like the right first step. But marketing professionals might disagree. A yearly survey of marketing professionals by CopyPress showed that 34% of marketers who focused on SEO in 2012 were changing their [...]
