Category Archives: Social Media

Google+ Less Popular With Brands Than Facebook, Report Claims

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Have you updated your company’s Google+ page today? How about in the last week? Or month? … Year?

Maybe your company doesn’t even have a Google+ page yet, and if that’s the case or you’ve been abandoning that page in favor of other social media networks, you’re not alone. According to a Reuters report, Google+ continues to generate less interest from brands than other social networks including rival Facebook.

In an informal survey, Reuters found that of the 100 Read More

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Twitter Suspension? First Step: Don’t Panic

twitter suspension

Since last week, lots of legitimate business accounts have been suspended and then unsuspended on Twitter. Here’s more on what’s been happening and what to do if you find yourself in the same situation.

Legitimate Business Accounts Getting Suspended

It’s been fairly common for pure spam accounts to get suspended.  Most Twitter users applaud spam crackdowns.

But what’s less common is when legitimate small business users get their Twitter accounts suspended.

That happened just this week in the business community, Read More

The post Twitter Suspension? First Step: Don’t Panic appeared first on Small Business Trends.

Social Marketing is Relationship Selling

Mainstream small business will more reliably get better results from social media if they view it more as selling than marketing. Why? Because effective relationship selling is personal, and now marketing is too. As social influences continue to profoundly affect business, just about every business activity is going to require relationship building skills. Traditional marketing or advertising was [...]

Internal social networks improve communication + collaboration when empowered to do so

I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to [...]

Online Marketing News: Video Trends Map, Content Recommendation Engine & New Google+ Layout

New Google+ Layout: Hangouts, Photos and Stream Reminiscent of Pinterest Google announced a major update to their social network this week that changes the way Hangouts, photos and the Google+ stream are viewed by users. The decidedly Pinterest-esque layout was just one of many announcements this week out of Google I/O, the totality of which [...]

How do I generate buzz for a website launch?

If people don’t know about your website then the investment is effectively wasted. Here are the steps you need to take to ensure you clock up hits from day one.

Why Your Small Business Needs a Content Strategy

You’ve no doubt heard the internet adage “content is king,” but have you really taken it to heart? If your online marketing efforts are limited to a static website and …

The Power of Visual Content Marketing and Brand Visuals in Action

Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create. In creating curriculum and learning [...]

6 Elements to Make Your Portfolio Stand Out

Career portfolios serve as a great way for job seekers to tell a story about their work experience and illustrate their personal brand. From your internships in college to your most recent job, a career portfolio displays your accomplishments and what makes you a sought-after candidate. When you create your portfolio, it’s important to highlight [...]

Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand

Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media [...]