Social media is a great medium to improve brand awareness among customers, to engage customers in exchange for long-term loyalty, and to boost product sales. But if not executed efficiently, it can prove to be a waste of money and effort. In this post, I’ll talk about the seven elements of a successful social media campaign. Targeted Every social media …
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Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe that to be a successful …
I’ve been keeping a marketing strategist’s eye on a recent campaign, Who Needs Feminism, which was staged by a class of students from Duke University (my alma mater!). Inspired by a class discussion in their “Women in the Public Sphere” course, these students launched a campaign to battle the stigma around the word “feminism.” Marketers [...]
