Many clients come to us asking for the same social goals: more likes, more followers, more connections. At Right Source Marketing, we try to get behind these blanket statements to the real meat of the requests. Why do you want more likes? Are you trying to convert “likes” into customers? How will we measure those [...]
Category Archives: social media campaigns
Who Needs Feminism: A Social Media Strategy Case Study
I’ve been keeping a marketing strategist’s eye on a recent campaign, Who Needs Feminism, which was staged by a class of students from Duke University (my alma mater!). Inspired by a class discussion in their “Women in the Public Sphere” course, these students launched a campaign to battle the stigma around the word “feminism.” Marketers [...]
