As part of our continuing series on content marketing tactics, I’ll be covering a topic that is absolutely near and dear to every content marketer’s heart: business blogging. According to a recent NM Incite report, there are over 181 million blogs around the world. The way many companies treat blogs in their content marketing mix is to [...]
Category Archives: social media marketing
If I Were Starting Social Media from Zero
A couple of months ago without notice, all of the social media sharing counters on my primary website had reverted to zero. Just like that, thousands of shares that had accumulated over a period of nearly seven years had vanished. Why is this significant? Social sharing is what is known as “social proof.” It’s evidence [...]
Social Media Marketing is Definitely About Sales, Never Use These 5 Excuses
Many people try to convince me that social media marketing isn’t about sales. I really want to slap them in the forehead.
Social Media is Still Uncharted Waters
When you are embarking on a journey whose destination is uncertain, you have to get comfortable with uncertainty. When it comes to social media, uncertainty has been, and for the foreseeable future, will necessarily be part of its use in your marketing equation. These are uncharted waters. Everyone is still learning. So, small businesses simply [...]
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
It’s hard to resist the latest digital marketing craze — from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it’s the right strategy for you. Here’s how.
How to Leverage LinkedIn for Your Business
LinkedIn has a reputation for being the social network where professionals strategize their next career moves. But the site is also a fantastic tool for establishing and growing a business. …
Online Marketing News: Predictive Social Tools, Content Marketing & The Customer Journey
Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted interviews with executives actively engaged in content strategy or marketing; their findings were the basis of a new report, Organizing for Content: [...]
How to Leverage Twitter for Business
Can Twitter boost your business? The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter, through …
Brian Solis: How to Connect Social Media Strategies and Business Value
Learn how to a create a successful social business strategy.
