Over the years, there have been drastic and rapid changes in marketing technologies. In fact, advances in the technology behind online marketing take place so frequently it’s a challenge to keep up with everything. Marketing professionals also have to carefully examine how any new marketing technologies will work with new and existing marketing initiatives. With all of the marketing tools …
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The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those [...]
Many small business owners are still learning how to navigate social media, and it’s one of the most frequent categories for questions in SCORE mentoring sessions: “Should I be involved in social media?” “Is Facebook or LinkedIn better for my business?” “What should I be posting on social media sites?” and so on. You might [...]
I want a garden. Well, I want a vegetable garden. We already have flower and plant gardens, but you can’t eat those. The problem is that while we have the space, we also have Shadow. I’m convinced that without barbed wire and electrified fencing, any attempt at vegetable gardening will be futile as [...]
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It wasn’t too long ago that health fears of holding a cell phone to your head were in the news. Now we’re wearing things like Nike Fuel Band or Jawbone Flex to track our a…
Your company’s website is the perfect place to introduce the world to your organization. But you only have a few seconds to grab someone’s attention once they get to your site, so make the most of that time by making sure that your homepage includes the following five things: A recognizable look. Your website should [...]
So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be. The Twitterverse is …
Google Glass isn’t expected to be publicly available until at least the end of the year, but small-business owners are already considering the privacy implications and technological potential of the …
If ever there was a good time for bootstrapping SMBs to grow their customer bases on a budget, this so-called recession the US is it. With a growing number of ‘self-serve’ options now available from search engines, social platforms and third party vendors, it’s easier than ever to get your business in front of valuable [...]
