Category Archives: Trends

3 Facebook Hashtag Marketing Tips

The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those [...]

3 Surprising Things You’re Doing to Sabotage Your Business

Small-business owners, we have some news for you: You’re not being sabotaged by bad employees, clients, or competitors. The person getting in the way of your success is you. While …

10 Twitter Accounts Small-Business Owners Should Follow

So you’ve embraced Twitter as an effective marketing tool. But are you using the social network as a source of small-business information and advice? You should be. The Twitterverse is …

Young Women Entrepreneurs Offer Some Advice to Their Peers

Female entrepreneurship is on the rise. “Women entrepreneurs lead one in five startups around the globe,” Forbes reports. “The ratio of female founders to male soared 30 percent over the …

Connected Economy Alignment is Value

In this connected economy, the challenge is not connectivity – but alignment. If you look for differences you will find them; and if you seek alignment, cooperation, and collaboration, you will find that too. This is why learning to effectively manage your business networks is without question the key to your business success. Alignment is [...]

Should Small Businesses Fear Google Glass?

Google Glass isn’t expected to be publicly available until at least the end of the year, but small-business owners are already considering the privacy implications and technological potential of the …

What to Do Every Day to Succeed in Business

Your parents probably told you to brush your teeth, make your bed, and eat your vegetables every day, so that you’d develop into a healthy adult. What routine tasks are as …

How Your Small Business Can Benefit From Vendor Managed Inventory

For most small manufacturing businesses, the necessary inventory of raw materials, product parts and sub-assemblies, and consumable supplies tends to be tedious and expensive to manage and maintain. Waste and …

Every Business is Now a Media Company

There was a time when every business courted the media. They (the media) were rightfully considered business partners because they could significantly help any company interested in publicizing an event or similar happening as news. Today, every business (large or small) is now its own media company - and that is a responsibility that should not be [...]

Attorney Ruth Carter on Avoiding Lawsuits Related to Your Company Blog

It’s just a blog, right? Wrong. Untold thousands — even millions — of people may read the contents of your company’s blog over its lifetime. So it’s far from “just …